Shelley Wiseman and Prof. Jennie Brand
December 10, 11:00 AM – 12:00 PM
4240 Public Affairs Building
When you are asked to talk about your research, many of the challenges are the same no matter who your audience and what your communications medium (PowerPoint or not). How to get and keep the audience on board. How to choose what to say and what to leave out. How to identify and reinforce take-away messages. With your peers, you can assume some shared understanding and common language. Start at Point C and with your help the audience will hop on board and follow along. But what are the pitfalls? How can your presentation be more effective? Non-academic audiences pose other challenges. How to establish context and explain complicated concepts. How to tweak main messages for high-stakes audiences such as policymakers and the media.